booklab

On things like books, publishing and cultural diversity - and what this means to you and me

December 12, 2007

The swarm and the fury: Newspapers battle against (not for) their audience in Germany.

It is rare, at least in my observation, to see various pretty serious people - essayists, journalists of high quality newspapers, editors - really in rage to the point of denouncing all (presumed) adversaries squarely as ‘childish’, ‘anti-journalists’ and ‘filthy’, oh, and yes, ‘user generated content’ is called ‘loser generated content’ because alledgedly in websites such as delicio.us, only “3 percent of the posts” refer to  ”news that shape global events”, and the rest is about “making coffee in Japan and the quality of seats in airplanes”.

Since a few weeks, major newspapers in Germany seem to fight for their very survival (and, I must add, use more latin proverbs than normally in years), as they feel threatened by the “Web 0.0” (the double zero alluding to the popular shortcut for a toilet, in fact).

These are the facts and the background: A German court ruled that owners of a website (or blog) can be liable for all posted comments - which resulted in the prestiguous Sueddeutsche Zeitung to allow postings on their website only during office hours, meaning that readers can comment on articles only Monday through Friday between 8am and 7 pm. Freedom of expressions has clear limits: No night shifts or weekend hours.

In another - pretty much unexpected - ruling this morning, a civil case of Sueddeutsche and Frankfurter Allgemeine Zeitung (FAZ) against the online news portal and aggregator Perlentaucher was rejected by the court of appeal in Frankfurt. Perlentaucher (for whom I write a ca. monthly column about culture, books and the digital world), among other things, produces summaries of the daily cultural pages and book reviews of major German newspapers for a newsletter and their website, and sells those pieces to an online bookstore - which infringes, according to Sueddeutsche and FAZ their copyright. The court turned the argument down, explaining that such summaries cannot be interdicted because anyone has the right to publish a summary of a work (e.g. a newspaper article), even with a commercial purpose, provided the summary has its own “creative substance”.

Now the interesting part of the controvery is, at least in my view, absolutely not about copyright, but about culture.  Only an argument about two contrary concepts of culture is good enough for all this fury.

The debate started in fact when in October, member of the publishing board of FAZ, Frank Schirrmacher, an icon of German conservative journalism, had argued “How the Internet Changes Man”, stating - this is already his follow up explanation of the original essay - why printed newspapers have a “purpose” in society as gatekeepers for reliable information and reading, hence are among the pillars of culture (as opposed to the pillows that couch potatoes and web surfers are sitting on, I suppose).

“The newspaper”, Schirrmacher argues, “lasts for at least 24 hours, and with its opinon pieces and reviews, it claims even to have a value for following generations.”

Now, this is an interesting point, as it says that durability, life time, is the measure for cultural value.

Two answers to this. First the Austrian version, which means to point to Karl Kraus, the 20th century critic and aggressive essayist against - newspapers, because of their sloppiness, bad language and shortsightedness (’only for 24 hours!’); by such, he became the harshest benchmark for quality journalism, including for the FAZ. Kraus would never ever have thought for a second of newspapers as a guarantee for cultural value, as opposed to books.

This is the other answer: We see in this stunning German controversy a carbon copy of all those pointless debates over centuries why - please fill in your newest media beast - photography, radio, TV, the internet, comic books threaten the book, culture, civilized life.

At once, we find newspapers among the pillars, not the pillows of culture. How come? Remember the odd word of ‘nothing is less valid than yesterday’s paper’!

The German controversy on culture reflects, of course, the dramatic aging of newspaper readers, the loss of revenues from classified ads, and the competition from all those new actors who are more successful at the emerging online market place.

But the real offense comes from their younger readers whom the newspapers seem not to trust anymore. So they yell at them, in despair.

According to them, the web is  “also a medium that growingly makes not-reading or alsmost not reading possible” (Schirrmacher); those among the readers who post unfitting comments on the newspapers’ websites are “leisure activists with a little scum on their lips” (Sueddeutsche), or, in today’s FAZ: “Every serious blogger will change sides”.

So the argument points at a war - of the newspapers against a portion of their own audience. A civil war for the newsroom?

I guess not that much. It is the culture of the 19th century - where ‘culture’ equals a few knowledgeable, elder men (not women) educating the mass - against what? No, not some bland 21st century thing - but rather against the 18th century, that was much more experimental and laid the foundations of modern democracy, learning societies, peer review (Yes! Those interested readers giving their opinion on a piece, and the result is debate and, yes, often enough, squabble), yet turned from then small clubs and societies to the global mass sociteties of today, fragmented, volatile, dynamic as they are.

This points to a real and substantial cultural divide. A clash of cultures, not only in Germany. Interesting! Let’s see what’s going on next.

December 10, 2007

Writing in (and from) Croatia

Filed under: Uncategorized — Tags: , , , , — admin @ 11:58 pm

Last week I had the pleasure to spend a few days in Ljubljana, Slovenia, and Zagreb, Croatia, talking to publishers and writers on a trip with book people mostly from germany, to prepare (a) next year’s Leipzig book fair where Croatia is the guest of honour, and (b) next year’s brand new Vienna book fair BuchWien where I have the pleasure and duty to prepare for a Central Europe / Tranlsation / Cultural Diversity program.

Being pretty familiar with Zagreb for a long time, which looks a lot like my native town of Graz, I was struck at first by the massive monuments (I had just forgotten about them, but to be frank, they are very much similar in Graz - apologies ;-)

Anyhow, the point is how a bit more than a decade after the wars of secession within collapsing Yugoslavia, Croatia seems ready (and ambitious) to become one more normal ’small’ country and culture, yet it is still struggling to impose that normalty as opposed to the shadows of the past.

A major breakthrew, politically, was when former general Gotovina was seized for trial at the Hague tribunal as of last year, after long behind the scenes negociations - while oddly enough, at the beautiful Dalmatian coast, where Gotovina fans and nationalists are strongest, the tourist industry started to really take off.

I asked a publishers friend of mine about this oddity of political geography, and he shrugged, saying that he just does not know. Along the coast, where, aside from Dubrovnik and Split, little war fare had occured, people voted ‘national’ (just as in those provinces of Slavonia, where indeed Serb had committed the severest war crimes), while in former Krajna,  in ever disputed Istria, and, well, understandably, in urban Zagreb, most non-nationalist votes were cast.

One writer had become famous from Croatia recently, telling about the war in Bosnia, Miljenko Jergovic, but he does not appear in public anymore. Instead, I met Zoran Feric, who has been translated recently, in a beautiful club run by a couple of women (booksa).

We’ve also been introduced to several of the local literary publishers, to Nenad Popovic of Durieux, an old friend indeed - who, walking us to Booksa club, had shown us the villa of former icon Tilla Durieux after whom he had named his publishing company (in the 1990s, when people just had forgotten that she had been with partizan resistance - what an absurd twist and irony in those Tudjman years of Croatia), or Fraktura.

Earlier that day, we had walked into a really great and huge book store, Profil - and almost, being a group of almost 20, driven out all regular customers - with a really substantial foreign language section (I still can’t manage my picture upload button, but promise to show a few photographs of all this soon).

Oh, and we had lunch and dinner with 2 rivalry publishers’ associations, learning from György Dalos, our Hungarian guide to Croation book country, that in Hungary they had successfully founded 8 (!) competing book associations by now (and I admit, such things are among my favourites), so I promise that I will tell you more about all of this soon, and bring pictures for testimony as well.

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