booklab

On things like books, publishing and cultural diversity - and what this means to you and me

March 21, 2009

US editors meet their German peers

Filed under: Uncategorized — Tags: , , , , — admin @ 12:08 am

Having the pleasure and the privilege to travel with this group of US non fiction editors to see a number of German publishers in Munich and Frankfurt

Editors from the US on the S. Fischer Frankfurt roof top

Editors from the US on the S. Fischer Frankfurt roof top

- C.H. Beck, C. Hanser, Campus, Suhrkamp, S. Fischer, Random House  - the most interesting insight was at how many levels these markets have drifted apart:

  • Selling a good monograph to 12.000 readers (a normal target for German scholarly publishers) is just a dream on the US side;
  • Having philosophy or sociology titles finding readers outside of universities (and a shelf in a normal book store) again is unseen in the US;
  • Using print-on-demand is a very normal routine to produce books in the US, while their German homologues just start to discover this perspective;
  • EBooks accounting for 100.000 $ of sales in 2008 is better than average in the US; however such sales not even started in Europe;
  • Trying to jump start a book digitisation and eBook platform run by an association is hardly conceivable in the US, but a fact in Germany.

I will tell a few more details after a good night of sleep (or two). And, perhaps even more importantly, will introduce a few of those checking those new ways out.

More pix here

March 17, 2009

Traveling with books - on your mind

Filed under: Uncategorized — Tags: , , — admin @ 12:54 am

In only one day, I came across two just hilarious examples of how books and minds, across time and space, mock our funny lives as book worms.

I currently tour German publishers with a group of US editors, courtesy to the German Book Office of the Frankfurt Book Fair. This morning, after a nice meeting at Hanser Verlag in Munich, we were shown the villa of Thomas Mann.

thomas-mann_muenchen

thomas-mann_muenchen

Well, to be entirely honest, this is not exactly what the picture to the left shows. The house is in fact a life size replica of the building that the German writer had constructed from the royalties of his thundering success of “Die Buddenbrocks”, a novel about a German mercantile family, and where he lived until he went into exile from Hitler and the Nazi, to Switzerland, and then to California.

After 1945, we have been told, the house was acquired by a local drugstore owner, partly torn down, then adapted, refurbished, later, by 2000, owned by two brother Internet start up millionaires until they went bancrupt, then entirely torn down, and now reconstructed from scratch by an investment banker who made his fortune most recently by brokering, on behalf of Goldmann & Sachs, the merger of Daimler and Chrysler (another big failure of financial adventurism). Here we were, puzzled and in awe at the villa of Thomas Mann, yet now, allegedly with an indoor swimming pool in the basement.

Today, no income from literary work could buy such a house in the first place, of course.

Later this afternoon, over a beer, I read the newspaper, Süddeutsche Zeitung, and found the report (unfortunately not online) of Franziska Augstein, who was also accompanying a group of book people across Germany, in her case Muslim librarians.

They were shown, for instance, the destroyed Baroque jewel of what used to be the Anna Amalia library in Goethe’s Weimar, burned down a few years ago and now reconstructed in an amazing effort, painstakingly - to the puzzlement of a librarian from the Gaza strip where libraries also burned down, under Israeli bombardment, but no such effort is even conceivable, as even the acquisition of every single book must now be allowed by the occupying military.

One visiting librarian was intrigued by the pre-eminent role, here in Germany, of a certain Martin Luther, mentioned by the tour guide over and over again. The visitor from Saudi Arabia was familiar, of course, with Martin Luther King - but learns only here about the name patron of the gunned down US civil rights activist, the German reformer and translator of the Bible into local vernacula in the 16th century.

He likes the story, and yet that same guest is appalled in the Baroque environment by those mural paintings of naked bodies, even of children (meaning: angels, in Baroque fashion) - only to be told by a fellow Muslim traveler that this must be some mural against child labor.

Of course it is much too easy to marvel at such misunderstandings while omitting our own misreadings of “cultural discoveries” when on unfamiliar terrain.

In Afghanistan, a Kabul librarian explains that the Taliban did not even need to destruct all the libraries. The largest library of the capital, with some 300.000 books, or the size of an average faculty library in Germany, was not even cataloged, so finding a given title was almost impossible anyway.

Which puts an entirely new light on the importance of one more library visited by the group, called the Middle East Virtual Library, or Menalib in Halle.

Being busy with my group and with keeping up with my work, I couldn’t even check out properly that initiative aiming at digitizing and easing access to books and other documents from across the Arab world and the Middle East. But at a first glance, the initiative looks impressive indeed.

With the reconstructed Thomas Mann villa and the burned down and re-invented Anna Amalia library, and the many misconceptions and sheer misunderstandings in the most simple exchanges when traveling and seeing new things, I feel pretty humble - and, frankly, I like the idea that there is more and more of a back up available, even an imperfect one, yet accessible from almost everywhere, and by anone, of those books that we have and want to consult and read, and which may get lost otherwise by just some stupid accident.

March 10, 2009

Lots of book reviews on China in the NYTimes

Filed under: Asia, china — Tags: , , — admin @ 11:09 am

This week’s NYTimes Sunday Book Review focuses on new books from Chinese authors, including:
The Vagrants‘, by YIYUN LI
Reviewed by PICO IYER
‘China Witness: Voices From a Silent Generation’
By XINRAN
Reviewed by JOSHUA HAMMER
Brothers
By YU HUA
Reviewed by JESS ROW (with a portrait of the writer in the Sunday Magazine.

The German daily “Die Welt” comments on the Global Bestseller List 2008

Filed under: Uncategorized — Tags: , , — admin @ 10:56 am

“Wanted: The global bestseller.
A new study shows: Only a few writers are successful on a global scale. Yet national bookmarkets are diverse (not homogenized).” Article

March 5, 2009

Pulling the plug for the Kindle? And how to price eBooks? Or, it’s the audience, stupid.

Filed under: Uncategorized — Tags: , , , , — admin @ 11:55 pm

It is just amazing how a really big organization like Amazon in less then 2 weeks makes an about face in their strategy for their arguably most ambitious strategic project, the Kindle.

After doing everything and a bit to roll out a radically proprietary machine, closing it like a can of Campell’s tomato soup to avoid piracy, and sharing of content, or allow any other players to put their fingers into the matter, they make a contrary statement, without blushing, saying that funny word: Oh, we discovered that there are a number of folks out there who perhaps won’t buy a Kindle, but who have a phone and who want to read e-Books as well. Sorry guys, we forgot about you initially, but right, why wouldn’t you continue to spend your reading money on Amazon.com. So welcome, and here is our reading software, help yourself.

The 2 simple things about (printed) books are that we got used to read wherever and however we want; and we like to pass that book to our friends and colleagues. Both of which e-Books so far tried hard to boycott - and therefore failed.

Bringing the books to your phone is quite another story.

But then, at what price?

Amazon already set their benchmark at $ 9.99 - while many publishers, notably in Europe, started to struggle for e-Books to be priced just as printed books.

A friend pointed me to the Apple iTunes store which I had not explored so far for books. In some aspects it is still weird, as the iTunes store indexes books like “Music style: Book” - hinting that books only start to pop up on their radar screen, but they do come up.

They offer many freebies or cheapies, and the most popular, at least in Germany - you would never have guessed - are Karl Marx, followed by Goethe (oops) and Sun Tzu’s “The Art of War” (the Bible, in English though, is only #6).

The really interesting thing however is pricing, plus the fact that some publishers started already to experiment with *cool* community driven backlist titles that are still under copyright. Karl Marx (who is free already, is priced at € 0,79, like Goethe). More relevant are probably recent titles by living and therefore copyrighted authors. I found a brand new eBook version, released on Feb 9, 2009, of Gerhard Polt: Hundskrüppel (Polt is a “cult” author and popular comedian in Germany) at € 3.99. The same title is offered at the Amazon online bookstore as an audio CD at € 16.90, as a hardcover book at € 12.90, and as a paperback at €7.00.

Perhaps even more important is still another element illustrated by the iTunes store: Whoever is used to this iTunes environment takes it for a given that music videos, podcasts, audiobooks and now books are integrated into one realm, one pattern of *culture ware* (or stuff that I want to hear/read/watch), and the boundaries between say music and the word or the pictures have already blurred.

The book arrives here as a late, yet highly honorable guest at this party, and will certainly get integrated fast, but as just another format between all the many others. So the singularity, the uniqueness of the book will be gone - well, not really, I assume, because there are good reasons for the book to be considered as something special, as I have argued recently. But it is going to be interesting how things evolves.

Jason Epstein, only a couple of weeks ago at the O’Reilly Tools of Change” conference, had this wonderful metaphor for what is going on right now, before our eyes:

“Like blind men in a room with an elephant, we cannot begin to imagine the eventual consequences as digitization and the Internet ignite a worldwide Cultural Revolution orders of magnitude greater than Gutenberg’s inadvertent implementation of western civilization.”

I guess it is a big elephant indeed.

March 4, 2009

“Literary Translation and Culture”

Filed under: Uncategorized — Tags: , , — admin @ 9:18 pm

2 events on translation are forthcoming - one local, one European - an I have the privilege to participate:

(a) “Literary Translation and Culture” is a one day conference, initiated and hosted by Manuel Baroso, the President of the European Commission, on April 20, 2009, in Brussels.

The early alert reads: “In the context of its policies to promote multilingualism and intercultural dialogue, the European Commission is organizing a Conference on the role of literary translation in Brussels on the 20th of April 2009.”

I will have an opportunity to do a brief introduction to the “Diversity Report 2008” and act as a rapporteur.

(b) A report on translations done and published by Austrian publishers, sponsored by the city of Vienna, is about to get finished and will be presented on April 16, 2009, 7 pm, at the Haupverband des österreichischen Buchhandels, Grünangergasse 4, 1010 Wien. Details and participants to follow.

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