Publishing Markets
2012-01-10 13:09:58 by JC

How big is the global publishing industry? What are the largest players in international publishing? And how compare trade publishing with educational or scientific (STM) publishing? What is the role of emerging markets (e.g. the BRIC countries, Brazil, Russia, India, China)?

A number of – continually updated – reports allow global, as well as regional, perspectives, and provide elements to that one question spanning, like an umbrella, over it all:

What is the role, and the value, of the book in the global knowledge economy?
How do international key publishing markets evolve - from North America and Europe to major emerging economies like Brazil, China, India, Indonesia or Turkey? And how does the business of books compare to global content media in general?

These are the defining question of 2 White Papers that we could research on behalf of the Frankfurt Book Fair in summer 2015. Both are available for free download at the Frankfurt website here.

Executive Summaries here below:
The Business of Books 2015

The Business of Books 2015” looks at developments and driving forces shaping the international book business today. The study provides data, in most cases going back for between five and 10 years, to allow a more comprehensive understanding of the bigger picture that frames today’s arena.
The report highlights notably book publishing in the United States of America, Great Britain, Germany, Spain and a number of emerging economies, notably China, Korea, Russia, Turkey, Mexico and Brazil.
The book sector is furthermore put in the larger context of international content and entertainment media.
In a separate chapter, one of the key trends governing the transformation of global publishing, the mounting pressure towards consolidation, is quantified and analyzed for selected European markets.
Altogether, the aim of this study is to put developments of key markets in context and into a broad perspective, based on a wide array of key market data from the best available sources. Figures have been mostly collected from national publishing trade organizations or specialized trade publications, and checked for plausibility.

Beyond Books

This report aims at exploring how book publishing has in recent years transcended the limitations, in format, scope, reach and audiences, of its cultural tradition and its industry, by becoming an integral part of the international creation, production, distribution and consumption of media content worldwide.
The study dwells on a wide array of empirical data as well as case studies and best practice example, putting book publishing in the larger context of the international media industries, the complex competitions of content creation as well as content consumption. It looks at the leading – traditional and non-traditional – players in publishing, as well as relevant neighboring content media, notably the growing global gaming industry. Potentially disruptive innovative challenges and opportunities for traditional publishing are identified to come from mobile and from social media. Also new approaches from both authors’ collaborative practices and initiatives to interact with consumers are looked at, as is the imminent impact from cutting edge research such as machine learning on publishing.
Geographically, developments in North America and Europe are compared particularly to those in Asia, plus a spotlight on Africa.
The report combines a rich and diverse collection of facts with a detailed analysis of its relevance for book publishing, and extensive references to sources for further reading.

Download both White Papers here.

The Global Publishing Monitor (IPA 2014)
2015-07-01 17:26:52 by rw

The Global Publishing Monitor 2014 has been established for the International Publishers' Association (IPA), gathering key data to some 40 publishing markets worldwide and putting them into perspective.

Find a selection of data and charts from a presentation held at the Frankfurt Book Fair in 2014 for download at the bottom of this article.

The IPA Global Publishing Monitor builds on three years of research and meetings with leading international organizations and experts involved in mapping the global book business.

Global Publishing Monitor 2014
Markus Dohle, newly appointed CEO of Penguin Random House, has been the single guest speaker at this year’s Frankfurt CEO debate. He has been interviewed by the editors of leading professional magazines of the international book trade: Livres Hebdo and The Bookseller, buchreport, PublishNews Brazil and Publishers Weekly , in the context of the Global Ranking of the Publishing Industry 2013, and in cooperation with the Frankfurt Academy. The event was moderated by Rüdiger Wischenbart on Wednesday, 9 October, 2013, at the Frankfurt Book Fair.

For a first hand account see Publishers Weekly. A stream of the lively one hour long debate will be available soon.

Publishing as an industry rich in tradition is currently re-inventing itself radically. As new global players redraw the map of what used to be the “book industry,” and traditional publishing houses form new ventures, anticipating new mergers and a process of consolidation, new, emerging economies become attractive markets through their integration into global knowledge-driven societies.
With the merger of two of the largest trade publishing groups worldwide which became effective on July 1st, 2013, Penguin Random House will be a defining contributor to the future of the book publishing industry. Markus Dohle has helped shape this process, and now leads the new group.
The formation of the largest trade publisher opens new horizons for the industry, as it will be a significant factor with digital developments, globalization, the relevance of emerging markets, and a reorganization of the entire value chain. And it will be closely observed over how publishing could do business with players such as Amazon, Apple or Google on a global scale.
The CEO debate at the Frankfurt Book Fair will explore these topics with Markus Dohle.

Photo: Bernd Hartung, Frankfurt Book Fair.
The Global Ranking of the Publishing Industry has been released today, June 27, 2014.

An initiative by Livres Hebdo, this annual snapshot of the global book business has been updated every year since 2007, and is co-published by The Bookseller, UK, buchreport, Germany, Publishers Weekly, USA, and PublishNews Brazil. It has been researched by Rüdiger Wischenbart Content and Consulting. As for China, see the specific details in the downloadable Global Ranking summary, with special research from our Chinese partner BookDao.

The edition of 2014, which is based mostly on revenue reports for 2013, currently represents 56 companies that each report revenues from publishing of over 150 m€ (or 200 m US$). Together, these groups account for with a combined revenue of € 53.641m (as compared to € 56,566 m for the 60 listed companies in 2013, and € 54,303 m for the 54 companies listed in the previous year).

While overall, the publishing sector shows a remarkable stability in its total volume, the ranking reflects in much detail the ongoing transformation, which is driven Consolidation, digital integration, and globalization.

The expansion of companies from emerging economies (notably the BRIC countries – Brazil, Russia, India and China), with new entries in the ranks between 21 and 50 - that we had noted last year – slowed down in 2013, mostly because the currencies OF these countries suffer from depreciation against the Euro (and US$), which, at the same time, make imports of books and educational materials more costly for these aspiring societies.

Also, the three main sectors of the publishing industry – professional information & Science-Technical-Medical (STM) publishing –, educational and trade publishing evolve fairly differently, as we can show from the top 10 listed companies.

Among those largest publishing groups, the STM segment accounts for 42 % of the reported revenues, while educational publishing represents over a third, or 35 %, and trade (or general literature) is down to only 23 % of the total value that has been created by the leading actors in international publishing. Notably the gap between the share of educational and trade publishing is opening ever wider, highlighting that “educational” remains the perhaps most competitive sector of the industry.

General trade publishing - which includes fiction, nonfiction, children's books, young adult, genre fiction and related categories, has seen significant consolidation among major companies lately.

The world’s largest trade publisher, Random House, has not only merged with Penguin, another of the Big Six in general book publishing, in 2013. The publishing group, head-quartered in New York, yet a division of German Bertelsmann media corporation, also has acquired the second largest Spanish trade publisher Santillana, and took over full control over the third largest Iberian group, formerly branded Random House Mondadori, now re-labeled as Penguin Random House Grupo Editorial, thereby becoming one of the two leading publishing houses for over 300 million Spanish speakers in the Americas.

HarperCollins has recently acquired the leading publisher of romance literature, Canadian Harlequin. And Hachette Book Group USA decided to takeover the publishing arm of Perseus, the largest group of so far independent US publishers.

It turns out that a growing number among the leading publishing houses consolidates around just one main field of business, be this education (Pearson, Cengage, McGraw-Hill), professional information (Reed Elsevier, Thomson Reuters), or trade (Random House, Hachette).

All these houses have a global approach to publishing, aiming at a stronger integration along the value chain – however mostly without including the last link to the consumer, namely retail. The exceptions to this pattern are to be found in the non-English speaking markets, at Grupo Planeta, at Russian EKSMO-AST, Swedish Bonnier, or Italian Messagerie.

It has been an ambition of this ranking to identify, portray and list publishing companies from outside the traditional main markets of this industry (North America, Europe and Japan), notably by looking at those populous countries with significant economic growth and, subsequently an expanding demand for both education and entertainment, with books and reading occupying a central position in this regard.

It comes at little surprise that in Brazil, China or Russia, to name just three examples, local publishing groups have covered the domestic reading and learning audience for decades, yet so without broader business exchange beyond their national borders. This is about to change dramatically, and in many ways.

All three sampled countries (with India being different, due to its particularly strong ties with British publishing) have seen a few domestic publishing houses to expand strongly, partly fostered, namely in educational, by their governments with state sponsored learning programs and digitization initiatives.

As these emerging economies have seen a period of rapid growth also in their publishing markets, which attracted obviously also international players, who could not expect to find economic growth other than from going global.

And in the case of China, for the past decade the largest buyer of rights and licenses for books, the government even decided to make “going out” – or international expansion – a strategic priority for the strongest Chinese publishing groups.

Global Ranking Publishing Industry 2014 Summary

The Global Ranking
2012-01-10 13:11:58 by JC

The Global Ranking of the Publishing Industry lists the ca. 60 largest publishing groups worldwide, together with break down figures and profiles for both parent companies and major divisions. The Global Ranking was initiated by Livres Hebdo in 2007. It is updated annually, in mid June, and co-published by buchreport (Germany), PublishNews (Brazil), Publishers Weekly (US) and The Bookseller (UK).
At the Frankfurt Book Fair, findings and conclusions of the Global Ranking are discussed in the Frankfurt CEO panel on Wednesday afternoon. For deteils, see here below.
The globalization of the book trade is discussed mostly with regard to the most powerful, plus some emerging markets like Brazil or China. But obviously, the many smaller countries, and those on the peripheries from the centres of globalization, look at a challenging future as well. Local publishers and booksellers have to struggle with a difficult economic environment. Reading elites often import the newest books, in English though, as they do with electronic devices. And often enough, a strong neighbor country competes through regional exports for a culturally fragmented local audience. Armenia, Georgia and the Ukraine are three highly interesting examples for getting an understanding for scenarios of change that are applicable in many parts of today’s book world.

Invited by the NextPage foundation, we have had the priviledge to act as an external advisor to a project mapping the book markets of Armenia, georgia and the Ukraine. Find the full reports and other relevant information on these countries and their book markets at the BookPlatform website, a summary video of our presentation at the Frankfurt Book Fair in October 2013, and a short overview of key findings for download here below.

Overview the book markets of Armenia Georgia Ukraine
Publishing in the United Arab Emirates (UAE) is a young industry, but with a significant potential to develop into a sector of strategic relevance domestically and a hub in the Gulf region’s development into a knowledge-driven society and economy in accordance with the standard practices and ambitions of the twenty-first century.

Imports of reading materials in the English language predominate those in Arabic at an estimated ratio of 65 to 35 per cent, and the overall market is worth an estimated 260 million USD, reflecting the reading practices of an audience that generally lives in a multilingual and multifaceted cultural environment. Furthermore, various indicators point to growth in the importance of Arabic publications.

These are key findings of a in depth report on piublishing in the UAE which we researched together with Nasser Jarrous on behalf of the Emirates Publishers Assotiation (EPA).

Meet us for its presentation in Paris or at the Frankfurt Book Fair.

The complete report can be downloaded from the link below.


A Global Map of Publishing 2012
2012-10-09 12:16:01 by rw

The Global Map of Publishing Markets is the first visual representation of publishing around the world by the numbers. The map demonstrates the way that books and the industry behind them reflect access to knowledge and to the opportunity to dive into the imaginary worlds brought to life by written words—where books are freely available and where books are hidden behind scores of cultural, social, or economic obstacles. The map and the data behind it provide a better understanding of the opportunities, as well as the challenges, in making reading and access to books universal.
This map is part of a larger research effort initiated by the Interntional Publishers Association (IPA) and additionally co-sponsored by the London Book Fair and BookExpo America.
Download the map, a table on the 20 largest publishing markets worldwide and a description on the approach below.

Drawing the Global Map and top20 Publishing Markets 2012_final.pdf