Since outsourcing of printing jobs turned the production of books, magazines and packaging into a highly competitive environment, the Singapore printing industry has gained a strong reputation for quality, fulfilment and reliability at the highest standards.

The account profiles in this segment cover the widest range in quantity and in specialisation, from high print runs executed in the shortest delays, to the extraordinarily complex and specialized fulfillment of genuinely personalised customer requirements.

Still, customers expect not only a solid job to be done, but also want transparency about who is doing what exactly, and who is the contractor signed up for a job.

Creating and promoting a list of reliable high quality service providers for targeted match making with publishers

IE Singapore, the international enterprise branch of the government of Singapore, started an initiative to further highlight top performers of the printing industry in Singapore and, in an innovative effort, engages in matching demanding overseas customers from the international publishing industry to find the right printer for a good job to be done at the greatest possible satisfaction.

Hence, the goal of the initiative is to provide a personalised list of top Singapore printers, highlight their respective specialties and help to arrange for direct meetings and communication between publishers and printers.

Rüdiger Wischenbart Content and Consulting has been hired for this match making process which will start at BookExpo America (29 May to 1 June, 2008, in Los Angeles).

with IE Singapore