“Beyond Publishing” is the motto at the Publishers’ Forum on April 26 and 27, 2018 in Berlin. Thinking beyond the traditional tailor-made publishing business stands at the core of the debate. As today’s consumers organize their entertainment and information needs from their smartphones, traditional publishers are facing a whole gamut of interdependent challenges.
The preliminary agenda for Publishers’ Forum is now available online at http://publishersforum.de/agenda-2018/
Here are the 5 most important starting points for the event:
- Personalization is the key! From this, Klaus Driever derives his strategic thinking, today as a digital thought leader in the Allianz insurance group, and formerly in a similar position in the book trade at Weltbild, and in the media group ProSieben;
- As the market is fundamentally turning, and the book trade is losing book buyers massively in the direction of social media and other digital offerings, it is time to brazenly analyze this congestion – looking at the big picture, as Felim McGrawth of the Global Web Index does , with comparisons of different markets, such as Germany, the Netherlands, or the UK, and with new looks on print versus digital sales, and on the direct competition with self-published titles.
- New market conditions call for new business models. The large consumer platforms increasingly rely on direct authoring, subscriptions and premium offers. In detail, this will be explained by Plamen Petrov of Amazon and Hermann Eckel of the Tolino Alliance. But there are also completely different approaches, with cross-media storytelling as in Kaiken Entertainment, or bestsellers based on crowdfunding, as with Unbound.
- Any publisher going direct-to-consumers, and thereby installing new data-driven processes in the enterprise, is inevitably facing the next wave of technological innovation – artificial intelligence, big data, and machine learning.
- But where exactly are the starting points for the implementation of such digital innovation in the publishing house? How can a strategy be developed and implemented in an existing company organization? This will be discussed by decision makers from all publishing sectors, such as independent C.H. Beck, or corporate houses such as Holtzbrinck or Bonnier, as well as educational publishers like Cornelsen, and leading specialist publishers.
Five relevant “Take Aways“, each of which is already worthwhile participating in the Publishers Forum on April 26 and 27, 2018 in Berlin. A good working atmosphere with the best opportunities for networking and even sharing experiences with colleagues will complete a rich experience at this event.
Registration is open at www.publishers-forum.com , with the attractive early bird rate still available until Friday, February 15, 2018.