How big is global publishing? And why would we care to find out? The first BookMap report on publishing in a bird’s eye perspective.

The newly released first BookMap report, “How Big Is Global Publishing?”, provides surprising insights, based on data from around 20 countries worldwide.


Consumers spend around 122 billion euros on books and publications across the six continents. Two thirds of the money are earned by publishers in just six countries: The USA, China, Germany, the United Kingdom – the world’s biggest exporter of books -, Japan and France. India, with a population of 1.3 billion, and France, with a comparably modest 67 million, each add a similar 3 percent to global publishing, in terms of money spent by consumers.

As hundreds of millions of additional people in Asia, the Middle East, or Latin America are now gaining modest middle-class incomes, and therefore share rising aspirations for education, access to knowledge as well as entertainment, conventional wisdom would expect that this is a golden age for an expanding business of books. Not quite so.

In an overview over the past decade, 2007 to 2016, this report portrays an indeed changing global industry, which is truly expanding however in only a few countries like China. The leading English language markets in the US and UK could recuperate from some of the shockwaves of economic turmoil, digital upheaval and changing consumer behavior. But in their vast majority the book industry is strained.

This study maps global publishing, brings a wealth of data, and introduces fresh perspective in the analysis of market drivers and trends.

How Big Is Global Publishing?” can be downloaded free of charge at

The free report introduces BookMap, a new non-profit initiative for research about international publishing markets.

Global Summit 2017 on Knowledge Services in Beijing co-sponsored by Ruediger Wischenbart Content and Consulting

Following up on last year’s successful premiere with the Beijing Summit of the Global Ranking of the Publishing Industry, again a top level conference has been held right ahead of the opening of the Beijing Internatuional Book Fair, BIBF, on August 22nd, 2017.

This year, the focus was put on “Knowledge Services“, a Chinese formula summarizing Science, Technical and Medical as well as Educastional publishers.

Again, leading executives of key players from Chinese and international publishing companies addressed an audience of influencial Chinese publishing professionals to discuss recent trends in the industry, and opportunities to broaden and deepen the exchange between China and the world.

Professional speakers included Shi Hongjun, general manager of CITIC Publishing Group, Elsevier Scientific Reference Global vice president of Solutions Davies Bryan (Dai Bowen), a joint company director, vice president of Zhejiang Publishing, Wu Xueyong, Springer-Nature Group’s chief strategy officer, Niels Peter Thomas , vice president Himalaya, Jiang Feng, and Francis & Taylor‘s chief technology officer, Max Gabriel.

As in 2016, Wu Shulin, former deputy director of the State Administration for Press, Publications, Film, Radio and Television (SAPPFRT, formerly GAPP), and now executive vice president of the China Publishers’ Association (CPA) gave an introduction and welcome to the delegates.

The half day conference had been jointly organized by CPA and the leading Chinese professional trade publication, Bookdao, and co-sponsored by Publishers’ Weekly, Livres Hebdo and Ruediger Wischenbart Content and Consulting.

For a detailed account, including video from the event, see the report in Bookdao and in Livres Hebdo.


The Global eBook report 2017 is out

The Global eBook report 2017 is a standard reference for international market developments in digital consumer books.

  • Overall market trends for print and digital in the Americas, Europe and Asia;
  • New and more detailed ebook sales trends across key markets;
  • In depth analysis on how genre, price and sales channels drive, and differentiate, ebook markets;
  • Critical analysis on global players (Amazon, Kobo) and new market models (e.g. self-publishing)

Get your copy of the report at for only € 20, or take a look at the executive summary and table of content free of charge.

Preview on the Global eBook report 2017 available

The market of consumer ebooks develops in largely other ways than print. We see huge differences according target audiences, cultural background, genre or pricing.

Understanding these complexities require new data and analytics – which the Global eBook report is pioneering to provide.

A preview with first sample charts on non-English European ebook markets is ready for download here.

To contribute information and insights to our research, find an online questionnaire here.


Preview of Global eBook report 2017 & launch of new project BookMap at London Book Fair

The entirely re-written 2017 edition of the Global eBook report will present new data approaches for a realistic reading of how ebook markets perform, especially in non-English language markets. What we find in the markets is not at all the same “plateauing” or “flattening” of digital sales in consumer publishing.

Instead, digital reading has become a truly challenging and complex market environment where publishers compete with (self-published, or independent) authors, various genres and sub-genres in fiction notably struggle to gain the consumers’ attention against other content formats and channels, and where totally opposite strategies on pricing co-exist.

So far, it was next to impossible to gain a solid overview on trends and developments across different markets. The freshly re-structured and more compact Global eBook report 2017 however will be able to dwell on in depth information for an in depth reading of markets as different as Germany, Italy, France, Spain, the Netherlands.

Furthermore, just as with previews editions, the ebook markets of North America and Great Britain will be analyzed, as well as those of Brazil, China, Russia or India.

The full report is due for release in late April. A preview with selected findings will be introduced at the London Book Fair, on Tuesday, March 14, from 4 to 5 pm, at Olympia, Gallery (upstairs), in Suite 2.

At this same session, also a new initiative on international publishing statistics will be launched: A global BookMap in smart numbers.

BookMap is a non-profit initiative for publishers, policy makers and professional educators who need to know what shapes the market. To find out more, go to , where a brochure can be downloaded with all basic information.

Celebrating 10 Years of PubMagNet: A worldwide network of book trade magazines, colleagues and friends

It seems as if it all started only last season, but it was 10 years ago when we first met in Vienna, for an informal exchange between professional publications for the international book trade, and a few like minded colleagues interested in publishing markets and developments.

Pictured are Thomas Wilking, buchreport, Javier Celaya, DosDoce, Benedicte Page, The Bookseller, Andrew Albanese, Publishers Weekly, Anne-Laure Walter and Fabrice Piault, Livres Hebdo, Carlo Carrenho, PublishNews, and our guide at the French National Library. (Photo: R. Wischenbart)

Within a decade, its members come from all over the world, and yet it has remained to be as informal as in the very beginnings. Only, that PubMagNet – for Publishing Magazines Network, as we call it – has evolved into an ongoing exchange of ideas, professional experiences, innovative impulses – and also a group of friends.

In 2017, we met in Paris, to celebrate the 10th anniversary for PubMagNet, ready to continue, seamlessly, into the second decade.

Publishers’ Forum on April 24 & 25, 2017 in Berlin: first speakers & topics

“Next Tech Revolution”, Copyright Controversy, the growing relevance of User Communities: The Publishers’ Forum 2017 will cover the most important topics and debates in publishing in strategic presentations as orientation and in workshops for practical implementation.


In Berlin on 24 and 25 April, this gathering of German and international decision-makers and thought-leaders from the publishing trade and related technology providers will get to heart of the latest issues and controversies facing the industry:

  • “Next Tech Revolution”

What will artificial intelligence, machine learning and industry 4.0 mean for the publishing industry?

  • “Authors”

How can the fundamental relationship between author and publisher continue to succeed in the face of new competition?

  • “Copyright and Regulatory Policy”

What concepts and models exist in Europe?

  • “Beyond the Book”

How can publishers enhance the value they add and how can they implement these enhancements?

  • “Personalization, User Communities, New Partnerships”

How and why is the current upheaval in “digital learning” relevant for every publisher?


  • Zoë Beck (author / digital publisher “CulturBooks”)
  • Michael Bhaskar (curation specialist, publisher, and founder of the digital publisher Canelo)
  • Michael Cairns (Information Media Partners; Member of the Editorial Board of the Publishers’ Forum)
  • Javier Celaya (DosDoce)
  • Benedikt Dalkman (in charge of establishing Bertelsmann Education Group)
  • Ehrhardt Heinold (Heinold, Spiller & Partner)
  • Michael Healy (Copyright Clearance Center)
  • Laura Nevanlinna (Kaiken Publishing / “Angry Birds”)
  • Joerg Pfuhl (Holtzbrinck Buchverlage)
  • Rüdiger Schmidt (Bosch-Druck / HP)
  • Ulrich Spiller (Werkstatt Verlagscockpit)
  • Andreas von der Heydt (Amazon Kindle Deutschland)
  • Aljoscha Walser (Narses)
  • Kate Worlock (Outsell)
  • and many others…

Get inspired – take part in the workshop discussions – join in the conversation!

Detailed information on the speakers and an online registration form can be found at the conference website

New exciting venue

The event will take place at the dbb forum berlin – at the core of the bustling city, in busy Friedrichstrasse, with hotels of diverse categories in walking distance.

Early Bird discount only available for a few more days, until February 15, 2017

Mapping translations of literary fiction across Europe: The Diversity Report 2016 brings data and analysis on how stories travel across borders.


The Diversity Report 2016 discusses

  • By country data on major translation markets;
  • Which authors, publishers and genres shape the business of translation most strongly;
  • The role of public funding

Building on 10 years of research, the Diversity Report 2016 summarizes original insights for publishers, agents, authors, translators, policy makers and educators.

Free download at


A project of Verein für kulturelle Transfers /


eBooks are different: Free white paper on digital sales trends in Germany, Italy and Spain.

A new white paper by the Global eBook report brings insights on the recent development in several digital book markets across continental Europe.

Share of € revenue in selected price segments in ebooks from publishers in Germany, Italy and Spain, and from indie authors in Germany, 1HY2016 Topics include:

Share of € revenue in selected price segments in ebooks from publishers in Germany, Italy and Spain, and from indie authors in Germany, 1HY2016
Topics include:

Topics include:

·                   How does price impact on digital sales?

·                   How does the balance between volume and value work out in different markets?

·                   How do digital exports compare for France, Germany, Spain, or the Netherlands?

The study is based on new original data from leading ebook aggregators and distributors Bookwire, eDigita, Ingram and Readbox.


2016 CEO Talk to feature Massimo Turchetta, CEO of Rizzoli Libri, and Claude de Saint Vincent, CEO of Média-Participations on Thursday, October 20, at the Frankfurt Book Fair

The Thursday CEO Talk at the Frankfurt Book Fair will focus on two European editorial power houses that each stand for key strategies in the current transformation of the international business of books. Rizzoli Libri is the new brand created by Mondadori as the home of their recently acquired RCS Libri, making the Milan based group the by far predominant publishing enterprise in the Italian language. Média-Participations is the largest publisher of comic books in Europe with ca. 1000 new titles per year (of which 600 are “bandes dessinées”, or comics) and sales of ca. 25 million volumes (of which 15 million comic books) per year, plus a leader in the exploitation of cross-media rights.

The debate will be presented by Livres Hebdo (France), with Bookdao (China), The Bookseller (United Kingdom), buchreport (Germany), PublishNews (Brazil), Publishers Weekly (USA), and the Frankfurt Book Fair Business Club. Moderated by Rüdiger Wischenbart, the discussion will feature the Global Ranking of the Publishing Industry 2016.

Thursday, October 19, 2015, from 14:00 to 15:00

Frankfurt Book Fair, Hall 4.2, Room Dimension, Frankfurt Book Fair Business Club.

Massimo Turchetta is Director of Rizzoli Libri Trade within the Mondadori Publishing Group. Through his career in the book trade he has been working in all areas of the market: from traditional trade books to university textbooks, to illustrated titles, to partworks and fiction magazines. He has been i. a. editorial director of the Mondadori paperback division Oscar, publisher of the Mondadori fiction magazines, editorial director at Grjalbo, editorial director at Giangiacomo Feltrinelli Editore, general manager at Mondadori Libri and general manager at RCS Libri Trade.

Claude de Saint Vincent, CEO at Média-Participations, made his reputation as « the man who helped comics to get out of their cage” (Le Monde), by widening the scope of publishing the “7th art” beyond books, to games, online distribution (with the specialized platform Iznéo), and audiovisual productions. At annual revenues of € 340 million, and a staff of 1100, the group is the leading European player in one of the most dynamic segments of publishing in Europe.

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