English version here. „Wie oft fragen Verleger ihre Praktikanten um Rat?“ Sara Sargent von Penguin Random House warf die Frage provokativ und doch mit einem Lächeln in ihrer Eröffnungsrede am Publishers‘ Forum in Berlin ins Auditorium. Welche Gelegenheiten haben Buchmenschen, Neues zu lernen über junge Zielgruppen, die nahtlos zwischen Lesen, Binge-Watching, Spielen, Chatten, SMSen und […]

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Is artificial intelligence coming? That’s the wrong question. Because there are already countless – often unnoticed – examples for the use of AI. On 9 and 10 May in Berlin, the Publishers’ Forum will present two approaches to this mega-trend – Early Bird rates available until Feb 2019. Discussion points include: Which questions and problem […]

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(***Deutsche Fassung hier***) Where do we begin? It’s probably best to start with the tried-and-tested turnaround of storytellers – a surprise coup of death and rebirth. New television? How boring! “How boring!”, I’d still have declared a few years ago when the medium of TV was the talking point and to discuss how digital storytelling […]

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