English version here. „Wie oft fragen Verleger ihre Praktikanten um Rat?“ Sara Sargent von Penguin Random House warf die Frage provokativ und doch mit einem Lächeln in ihrer Eröffnungsrede am Publishers‘ Forum in Berlin ins Auditorium. Welche Gelegenheiten haben Buchmenschen, Neues zu lernen über junge Zielgruppen, die nahtlos zwischen Lesen, Binge-Watching, Spielen, Chatten, SMSen und […]

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Is artificial intelligence coming? That’s the wrong question. Because there are already countless – often unnoticed – examples for the use of AI. On 9 and 10 May in Berlin, the Publishers’ Forum will present two approaches to this mega-trend – Early Bird rates available until Feb 2019. Discussion points include: Which questions and problem […]

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“Beyond Publishing” is the motto at the Publishers’ Forum on April 26 and 27, 2018 in Berlin. Thinking beyond the traditional tailor-made publishing business stands at the core of the debate. As today’s consumers organize their entertainment and information needs from their smartphones, traditional publishers are facing a whole gamut of interdependent challenges. The preliminary […]

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