Publishers’â€‹ Forum on May 9 & 10, 2019, in Berlin: Key speakers announced. Early Bird tickets available until Feb 28.
February 26, 2019 by ruediger
The strategy dispute in the publishing industry: Drive diversity? Or focus on the core business? How to increase efficiency in either case!
New perspectives, reorganization, implementationÂ â€“ these are the key guiding principles in publishing in 2019. After last yearâ€™s self-critical debates over dwindling customer numbers, ever more complex markets, and new competitors, it is time to turn our gaze back to the future. Â Check out details and speakers atÂ www.publishers-forum.com.
At the conference, youâ€™ll hear first-hand accounts of how publishers and other media like TV and film are vying for the best author talent and the attention of consumers in the area ofÂ storytelling.
The speakers for this focal topic stake a broad field with their lessons learned.
Â·Â Â Â Â Â Â Â Â US publisherÂ Michael Reynolds, for example, first helped makeÂ Elena Ferranteâ€™sstroke of geniusÂ â€śMy Brilliant Friendâ€ťÂ a bestseller in North America and has collaborated on a TV adaptation for HBO and RAI.
Â·Â Â Â Â Â Â Â Â At the worldâ€™s largest trade publisher,Â Penguin Random House,Â Sara SargentÂ is responsible for collaborations with digitalÂ communities such as Wattpad, unearthing the most excitingÂ material and fledgling authors â€“ particularly for younger audiencesÂ â€“ so that Penguin Random House can hold its own against smartphone and TV.
Â·Â Â Â Â Â Â Â Â Before he returned to publishing to strategically reposition Denmarkâ€™s biggest publishing house,Â Gyldendahl, for the era of new media,Â Morten HesseldahlÂ first brought the world some of the most successful international TV series (â€śBorgenâ€ť, â€śThe Killingâ€ť, â€śThe Bridgeâ€ť).
However, new perspectives require that theÂ financial foundationÂ produces stable results, even in a turbulent economic environment.Â JesĂşs BadenesÂ will speak to this subject. For over a decade, he has been pilotingÂ Planeta, theÂ largest Spanish publishing groupÂ and thusÂ one of the worldâ€™s leading trade publishers, through especially rough conditions.Â Market slumps,Â new business modelsÂ andÂ competitorsÂ and, of course,Â radical changes in consumer behaviorÂ are factors that top the list of challenges in many countries.