The book markets in Armenia, Georgia and the Ukraine: Globalization and the peripheries
The globalization of the book trade is discussed mostly with regard to the most powerful, plus some emerging markets like Brazil or China. But obviously, the many smaller countries, and those on the peripheries from the centres of globalization, look at a challenging future as well. Local publishers and booksellers have to struggle with a difficult economic environment. Reading elites often import the newest books, in English though, as they do with electronic devices. And often enough, a strong neighbor country competes through regional exports for a culturally fragmented local audience. Armenia, Georgia and the Ukraine are three highly interesting examples for getting an understanding for scenarios of change that are applicable in many parts of today’s book world.
Invited by the NextPage foundation, we have had the priviledge to act as an external advisor to a project mapping the book markets of Armenia, georgia and the Ukraine. Find the full reports and other relevant information on these countries and their book markets at the BookPlatform website, a summary video of our presentation at the Frankfurt Book Fair in October 2013, and a short overview of key findings for download here.