In Germany, Amazon is one of the top 3 booksellers
March 7, 2008 by ruediger

The German book trade magazine buchreport published its yearly ranking of the top 50 German language book retailers (chain stores as well as local chains) emphasizing once again the dynamics of market consolidation.

The 2 leading chain stores, Thalia (a division of perfume retailer Douglas, with book revenues of 801 m Euros) and DBH (the combined Hugendubel and Weltbild groupformed only in 2006, with revenues of 711 m Euros) are way ahead of the rest of the pack. Their closest competitor Mayersche has only 145 m Eros in revenues.

 Well, this is not entirely true, as online retailer Amazon released its sales figures for Germany of 1,48 bn $ or roughly 1 bn Euros in revenues in 2007 (it was 1,1 bn in 2006 – or up 31 % with currency exchange effects taking into account). (Figures reported on 3 March 2008 by Franfurter Allgemeine Zeitung – available online on subscription only)

Acknowledging that Amazon sells a lot more than just books and other media, with estimates guessing that all media combined represent ca. 60 % of Amazon’s German sales, this puts Amazon at least at #3 in Germany, and probably as the retail book and media company with the most dynamic prospects of groth.

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