How Núria Cabutí, CEO at Penguin Random House Grupo Editorial, and Chantal Restivo-Alessi, CEO International at HarperCollins Publishers, excel globally in their respective unconventional book markets.
The Gobal 50 CEO Talk 2025, held in partnership with the Frankfurt Book Fair, will take place on Wednesday, October 15, from 14:00 to 15:00 at the International Stage (Hall 5/6, level Via).
The session will explore the outstanding strategic visions that drive two of the largest book corporations, HarperCollins Publishers and Penguin Random House Grupo Editorial, as they successfully perform in markets that require both a bold mix of digital innovation and solid handling of highly segmented audiences.
HarperCollins identified the enormous potential for international expansion in 2014 with its acquisition of Harlequin, expanding its direct publishing operations to 15 foreign language markets. It has since grown international trade publishing by more than 750%.
Penguin Random House Grupo Editorial demonstrated how to reach out consistently to Hispanic audiences beyond the Spanish peninsula, from Argentina all the way north to the United States, and yet with highly specific local and regional tastes and author preferences.
Both companies succeeded in their ambitions only by implementing a mix of distributed market approaches, strong centralized strategic management, and an innovative mindset open to using digital workflows and delivery solutions to meet their complex goals.
We are thrilled to announce that this event is powered by Zebralution!