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New! >> What is “Publishing Beyond Publishers”

A new report explores the many surprising facets of how authors and their readers have reinvented the book business on digital platforms. Click here > Free download for a limited time!

There is so much more going on in the international book business then what fits between two covers.

Self-publishingplatforms that target highly segmented target audiences – multi-format publishing – multi-channel distribution – serialization – readers (and listeners) who have taken on the role of book ambassadors.

There are so many ways for books to be created, produced, picked up by consumers – and devoured!

And amazingly, most of this is not represented in the book and publishing statistics and bestseller lists that we look at to make sense of our industry. 

Download the full report here.

The library at the headquarter of Yuewen China Literature in Shanghai.
The library at the headquarter of Yuewen China Literature in Shanghai. (Photo: Ruediger Wischenbart)

Publishing Beyond Publishers” provides a global overview of the rapidly expanding universe of publishing models.

Most of these go well beyond the traditional value chain of authors working through traditional publishers (as gatekeepers and producers of their work).

Instead, content can be created and disseminated in a variety of formats (print, digital), media (books, audio, films, games), distribution channels (communities, platforms, streams) and business models (unit sales of products, subscriptions, streaming, freemium, paid models) in mostly digitally defined supply and marketing chains.

This study maps representative cases of these new models and adds evidence-based indicators to assess the scale of these sectors and sub-sectors.

The report has been written by Ruediger Wischenbart, with Thad McIlroy.

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