“Books in Translation” serves as a core analytical foundation for ThinkPub’s professional training programme and as a primary content asset for the ThinkPub Library of Digital
Learning Objects. It delivers:

• Evidence-based market intelligence on translation management and marketing;
• Strategic insights for small and mid-size publishers;
• Applied knowledge for translators as market actors;
• Policy-relevant evaluation tools for public authorities;
• Forward-looking assessment of digital and AI-driven transformation.

Through its integrated analysis of production, funding, market management, digitalisation, and professional role transformation, the report positions translation as a strategic
infrastructure for European cultural diversity, democratic access to knowledge, and sustainable publishing ecosystems.
“Books in Translation” builds on a series of earlier research papers, branded as “Diversity Reports”, which were initiated and coordinated by Miha Kovač, Rüdiger Wischenbart, and Yana
Genova, and published in 6 iterations between 2008 and 2020 by the Austrian non-profit association “Verein für kulturelle Transfers – Cultural Transfers”. (www.culturaltransfers.org)