How high ebook prices challenge ebook growth. The New York Times confronts PWC’s overoptimistic predictions with our pricing analysis
In its new “Global entertainment and media outlook 2014 – 2018“, PriceWaterhouseCooper (PWC) predicts ebook growth patterns not only for the US (expeciting digital to outgrow print by 2017), but also for a number of European markets. Strangely, France, of all countries, is expected to produce a significant upward curve in ebook sales, similar to Spain, while Germany would lag behind even Italy. Some observers simply likened such predictions to the proverbial tea leaf reading.
The New York Times opted for a more in depth approach to the matter, and compared the PWC Outlook to our analysis of ebook pricing strategies across a half dozen major European ebook markets in the last update to the Global eBook report – and I felt pretty confident, looking at the juxtaposition, that our data analysis is probably a better measure for assessing the growth dynamics, or the limitations of such, in the evolution of key ebook markets. But check out the chart yourself, and make up your mind.